Symbol

The designed symbols expressing joy, pleasure, surprise, and happiness function as another means of communication.

Step 1: Use the letter D as a base - the mouth
Step 2: Add happy / smiling eyes
Step 3: Add the tongue / other shape
SYMBOL

Construction

Our simple symbols form distinctive visual elements that express a feeling of happiness and excitement. Together with the logo, they enable a more diverse transmission of emotions.

The construction of each symbol can be divided into three steps shown in the figures.

The main symbol
Loud laugh
Pirate
Prankster
Laugh
Joy
American smile
Tongue
Clown
SYMBOL

Alternatives

These examples demonstrate that different stories can be told using the same principle.

Green on white
Pink on white
Black on white
Black on green
Black on pink
Black on yellow
SYMBOL

Colours

To achieve readability, we use the following colour combinations.

Green on yellow
Pink on yellow
Black on yellow
Green on yellow
Pink on yellow
Black on white
SYMBOL

Symbol With a Contour

To achieve readability, we use the following colour combinations.

0-degree angle
Rotation of the symbol
Horizontal and vertical alignment
Optical alignment
SYMBOL

Orientation and Alignment

The symbol is flexible enough for different angles of rotation. The ideal angle is when the letter D can be read properly. Therefore, we recommend using a "0-degree angle" as often as possible.

Center alignment must always be optical (the letter "D" is centered).

Deformation
Negative display
Mirroring
Expressing negative emotions
Freestanding letter D
Complex symbols
SYMBOL

Basic Use

Several examples of how the symbols cannot be used.

SYMBOL

Examples

These uses of the symbols on social media are for illustration purposes only.