The chosen style of photography is primarily about being real and not taking yourself too seriously.
Our photos are always human, even if the picture shows nothing else but a single foot, for example. When editing photos, cropping feet and arms should be avoided, especially when shooting wide-angle. We do not portray our products in detail.
And remember, everyone is a customer. It is important to be inclusive when choosing our models.
When displaying a product, we prefer to use a one-colour background.