Design manual
Hi! We're Dedoles.
This is a visual identity manual for the brand Dedoles, which aims to ensure that visual communication is consistent across all online and offline channels.
1. The logo is the basic identifying element of the brand. We use it wherever possible and in the prescribed form.
2. Symbols are visual icons used to express emotions and signs.
3. Basic colour is essential for quick recognition of the brand and it complements the logo.
4. Our font allows us to look fun and professional at the same time. The font, along with the logo and colour, is important for brand identification.
5. Photographs are one of the key elements that we use for the recognition of Dedoles brand.
INTRODUCTION
Brand Elements
Basic elements of a brand are those that define, represent, and make the brand not only recognizable but also unmistakable. We follow these rules concerning the basic elements of the brand:
- We use them whenever possible.
- We use them only as prescribed in this manual.
- We always use them together. We use at least three elements for each format.