We use the logo wherever possible and exclusively in the form prescribed in this manual.
Our brand identity embodies the fun character of our company. The logo consists of two parts – the name and a smiley that replaces the letter "D".
As this is a highly visible element of the brand, it is essential that the logo is applied in any realized advertising.
The secondary logo can only be used if the primary version of the logo cannot be used.
The protection zone is the space around the logo that must not be interfered with by any other elements.
The minimum protection zone is half the height of the logo. If the situation allows it, the protection zone can be even larger.
When using the logo, it is important that it is always legible and recognizable. Therefore, we do not use it in a smaller size than specified. The maximum size of the logo is unlimited as long as the prescribed trademark is retained.
The minimum length of the logo is 25 mm for printed materials and 140 px for online use.
Our colours are instantly recognizable. The green colour of the logo should always be the first choice for any design. If the situation does not allow it, it is possible to use one of the other options (pink, black, and grey).
Examples of the use of the logo against a coloured background.
Important: the inside of the tongue remains white regardless of the colour of the logo.
The logo can be highlighted against the background with the use of a contour.
The colour of the contour and logo depends on the defined colour combinations.
The shadow is not a part of the logo, but we can use it so that the logo stands out against a colourful background. We never use a shadow with a simple coloured background.
We use the version of the logo that contains a domain only in print materials, we use the primary logo in online materials.
We add the domain behind the logo with respect to the country (sk, cz, hu, at, de, ro, pl, com, co.uk, bg, hr, si, fr, nl, it, es, dk, se, fi). Each domain must be written in Gotham Rounded Bold font and must have a 1.3 pt stroke added considering the entire logo's height is 30 mm.
For more information on using typography, see the section Typography.
To maintain the integrity of the brand Dedoles, we must use the logo correctly.