Logo

We use the logo wherever possible and exclusively in the form prescribed in this manual.

LOGO

Primary Logo

Our brand identity embodies the fun character of our company. The logo consists of two parts – the name and a smiley that replaces the letter "D".

As this is a highly visible element of the brand, it is essential that the logo is applied in any realized advertising.

LOGO

Secondary Logo

The secondary logo can only be used if the primary version of the logo cannot be used.

LOGO

Protection Zone

The protection zone is the space around the logo that must not be interfered with by any other elements.

The minimum protection zone is half the height of the logo. If the situation allows it, the protection zone can be even larger.

LOGO

Minimum Size

When using the logo, it is important that it is always legible and recognizable. Therefore, we do not use it in a smaller size than specified. The maximum size of the logo is unlimited as long as the prescribed trademark is retained.

The minimum length of the logo is 25 mm for printed materials and 140 px for online use.

Green
Pink
Black
Grey
LOGO

Colour Versions

Our colours are instantly recognizable. The green colour of the logo should always be the first choice for any design. If the situation does not allow it, it is possible to use one of the other options (pink, black, and grey).

Green
Pink
Yellow
LOGO

Use Against a Background

Examples of the use of the logo against a coloured background.

Important: the inside of the tongue remains white regardless of the colour of the logo.

Green
Pink
Black
Picture
LOGO

Logo With a Contour Against the Background

The logo can be highlighted against the background with the use of a contour.

The colour of the contour and logo depends on the defined colour combinations.

Light shadow
Strong shadow
Example
Example
LOGO

Shadow Use

The shadow is not a part of the logo, but we can use it so that the logo stands out against a colourful background. We never use a shadow with a simple coloured background.

Domain:Gotham RoundedBold 38 pxLogo: 200 px
LOGO

Logo With a Domain

We use the version of the logo that contains a domain only in print materials, we use the primary logo in online materials.

We add the domain behind the logo with respect to the country (sk, cz, hu, at, de, ro, pl, com, co.uk, bg, hr, si, fr, nl, it, es, dk, se, fi). Each domain must be written in Gotham Rounded Bold font and must have a 1.3 pt stroke added considering the entire logo's height is 30 mm.

For more information on using typography, see the section Typography.

Rotation
Contouring
Using undefined colours
Deformation
Using transitions
Negative display
LOGO

Basic Use

To maintain the integrity of the brand Dedoles, we must use the logo correctly.